Conversation with: Ira Levy

Today’s interview is with Ira Levy, founder of Levy Lighting. Ira has worked with me on many past events, infusing my designs with his brilliant lighting sensibilities and creative touch. We talked about different lighting techniques, how to stay innovative in the industry, lighting trends for 2010 and so much more. Plus, don’t miss the video at the end where he shares what special surprises he has in store for the Celebrations book launch party.

PB: Can you tell my readers what it means to be a lighting designer and how you started your business?

Ira: I was in school and saw the Pretenders in our gym. I was completely blown away by the fact that this whole show was produced by students. The next day I joined the concert committee and got involved with producing the shows. That means when I was 19 I worked with U2, Eddie Murphy, Santana...all these groups, and I always took a liking to the lighting part of it.

We started a nightclub on campus and I continued with that after college and worked with nightclubs in general. From working with techno nightclubs, I became involved in the rave scene. One of the first rave parties I did in New York, actually, was at the Armory at 26th and Lexington! It was before Marc Jacobs, before VH1, before anybody did a party there. We were there. It’s funny to be coming back full circle.

PB: Oh, that’s such a great coincidence. Tell me more.

Ira: When I decided to go out on my own, I started in fashion. I did something for Donna Karan where she wanted water in her new apartment (because she does meditation) so I installed a water projection for her. From there, I started working with Calvin Klein and all these different companies.

My sensibility from a lighting point of view came from fashion, which is about clean lines, meticulous installations and a really professional approach. I wasn’t involved with social events at first, and for years people would say to me, “You know who would be a perfect fit for you? Preston Bailey.”

PB: Can you tell me more about staying on the cutting edge of lighting innovation?

Ira: I’m really married to technology. I think that especially with light, it’s such an important thing. It’s a mysterious art form and technology is an important aspect of what I do.

I like to be very forward thinking in what I do, for creative stimulation and from a competitive standpoint.  I think that a lot of people, especially in this social market, are stuck in a low-tech world, but I think there’s a way to use technology without it feeling “high-tech” and cold.

Let’s talk about lighting technology like cell phones. Every year they get smaller and lighter, and with lighting it’s the same thing. Now, we’re able to illuminate things brighter, cleaner and sharper but with a smaller fixture.

PB: What are some lighting trends for 2010?

Ira: Well, projection is getting to a point where it’s becoming much more user-friendly so we’re able to use projection as different types of light and backgrounds for different things. So, rather than having to constantly use fabric and material like that, you can now utilize light as actual projected elements.

There’s also interactive technology where people are now becoming part of the event. Rather than just walking in, people will enter a space and be able to play with something. Right away it sets a mood and tone for the personality of the event.

PB: What’s your favorite part of doing lighting design?

Ira: My favorite part is when you first walk into a space and you really visualize how you can transform it. For example, the first day of set up--I enjoy seeing the equipment, the trucks, the people... These jobs are on such a large scale, we spend a week or two working on them so we get to know each other, bond and become a family.

For the last question, Ira sent me a video clip of his plans for my book party and what he has in store for the guests. Click play below to find out what sort of lighting surprises guests can expect at the Celebrations book launch. 



If you’d like to contact Ira or need more info from him, feel free to email: info@levylighting.com

Can you tell me about a party you attended where the lighting really impressed you?

Conversation with: Darren Olarsch

I sat down with Darren Olarsch, President of On the Move Entertainment and Events to get his thoughts on the entertainment industry, how to stay innovative in the ever-changing world of music, and try to get you the dirt on who will be performing as the surprise guest at my Celebrations launch party. Did he reveal the secret? Read on to find out.

PB: Tell us about your company and how you got started.

Darren: On the Move has been around for 18 years. We started, literally, right out of college. We wanted to be in the business of having fun and being able to make a little money and found that the music business was the calling.

PB: What makes your company different from other entertainment vendors?

Darren: We’re a boutique entertainment company. We prefer to be a smaller company where my partner Joe and myself are in touch with every single client. We’re involved with every single song that gets played at every single party. That personal touch makes whatever we’re doing, at any party, pretty special.

PB: Can you share your thoughts about music and how it should affect the flow of the party?

Darren: Sure. Especially for a party like your Celebrations book launch, we believe in building the party. So, instead of hitting everybody hard as soon as they walk in the door, it’s a process. It’s taking people on a trip. When they come into the room, we start out with something ambient, a little mysterious and then build up the tempo from there. By the time this party gets kicked into full gear, it’s rockin’.

PB: How do you stay innovative within the entertainment industry?

Darren: You need to be in touch with what’s going on out there in the clubs and the scenes, not just here in New York but globally. My DJs don’t just work here in New York, they do events across the globe from Europe to Asia. There are hot tracks happening right now in Europe that haven’t even hit the States yet. So by the time they hit here, if we’re the first ones doing it, we look like the heroes.

PB: What’s your favorite aspect of each gig?

Darren: My favorite aspect of each gig is seeing the reaction of our client. When they’re on the dance floor and they’re movin’ and they look up and realize, “Holy cow, this place is awesome,” that’s when we get the good response. When they look over at us and give us a little wink or a thumbs up...that’s what it’s all about.

For the last question, you can hear from Darren personally in the video below. I asked him: Can you give my readers any information about who will be performing at my Celebrations book party?

Click play to find out the answer:



Who is your favorite band or DJ and why? Let me know. If you’d like to contact Darren or need more info from him, feel free to email: info@onthemove.com.

Interview on ET

I was interviewed on ET to discuss the process of event planning, and planning Ivanka's wedding. Check out the video below.

Bride-o-rama Video

Thought I would share this interview that I recently did with Bride-o-rama:



You can find more videos and lots of helpful information at http://www.brideorama.com/.